STORE INTERIOR
The expansion of a Dutch retail brand initiated a new project for designing a store. This 128 square-meter space, located in Utrecht (the Netherlands), is intended to showcase various designer brands with stylish bags, jewelry and accessory collections.
Aside from creating a pleasant and attractive environment, it was important for the shop to be spacious and provide easy mobility. Another challenge was to effectively present the identity of the retail brand as well as the unique identities of the various brands within the store.
These requirements led to the development of a stylish, spacious and functional store design. The interior design achieves unity while utilizing slight differences in shaping color and materials to create distinct compartments, without the need for walls or (physical) barriers. This approach enhances the presentation of different collections and product categories. The use of a concrete floor, steel racks and wooden displays and cabinets complements the identity of the retail brand, and the natural, (often) handmade products on offer.
